Facebook Social Media Marketing
Facebook Marketing, The Inbound Method
Before we delve into it, let's solve one thing first. There are many ways to market on Facebook, but let's stick to our favorite one: inbound.
Inbound strategy is about being helpful and relevant to your audience. It's about understanding your customers' goals and working with them to overcome challenges. One of the best ways to do this is to be available where they have already spent time-which means you need to appear on Facebook.
Facebookβs tools are geared toward companies that want to establish a real relationship with their audience. It enables marketers to create and distribute high-quality content that is helpful to users. It enables sales and customer service representatives to connect with consumers who are interested in the brand.